From October 18 to 23, 36th was held in the Gostiny Dvor ‘Fashion Week in Moscow. Made in Russia’, which is carried out by the High Fashion Association and the PRE-A PRESTION with the support of the Ministry of Industry and Trade of Russia.
Designer and industrial brands – The participants of the week set the main fashion trends for spring-summer 2017 and presented their collections PRêt-à-Porter and Haute Couture. The partners of the event introduced the guests to the innovations, held lectures and master classes for the professionals of the fashion industry and for fashion fans.
The end of the fashion season in Moscow was not only the next fashionable Moscow event, but also a professional event that attracted the attention of the players of the fashion business, potential consumers and the press. For six days, the Gostiny Dvor received the status of the main platform demonstrating the current trends of spring-art next year and the business model of the interaction of designers and retailers in modern economic conditions.
The first defile, which, by tradition, opened fashion in Moscow, was the show of Russian couturier Valentina Yudashkin. The fashion designer in his collection of the spring-summer 2017 season turned to significant milestones in the history of fashion and design and, refracting them through the prism of the future, created completely new images embodied using new technologies and materials.
As part of the official calendar of the week, Ilyinsky and Crystal collections presented such well -known names of Russian fashion as Victoria Andreyanova, Elena Teplitskaya (Teplitskaya Design), Lisa Romine, Galina Vasilieva, Elena Shipilova, Natasha Drigant, Sergey Sysoev, Alexander Arngoldt (Arngoldt). Stylish and unusual shows, Alina Assi, Borismama, Eleanors of Amosova, Svetlana Evstigneeva, Karina Khimchinskaya, Anastasia Kuchugova, Albina Kalykova (Alvi by Albian Kalykova), Elena Piskulina, Olga Kunitsyna, Oscar brands & Rebel, Humariff and Alla Couture.
Real theatrical performances and magnificent designer finds were offered to the public Eric Zayonts and Maria Shosheva. The international status of the week was given by the French brand La Redoute and La Redoute & Plussize Moscow. German designer Annette Hoffman. The closing show and the expressive finale of the 36th Fashion Week in Moscow was the show of designer Yulia Couture, which presented the public with the Haute Couture collection.
As part of the fashion week in Moscow, young Russian designers also demonstrated their collections. Creative fashion-images were created by representatives of the youth movement – Daniil Landar, Lolita Zyutkovskaya, Asya Solovyova, brands SO Number One, Kuteiko Couture, Ponomarev, Rina R by Ekaterina Romanova and many others. For the first time on the Moscow catwalk, a show of the producer of fashion week in Moscow Artem Krivda was held.
A special place this season was reserved for children’s fashion. Together with the Ministry of Industry and Trade of Russia as part of the project "Made for childhood. Made in Russia" Fashion Week in Moscow held a number of events, including a collective exposition of designer and industrial brands that produce goods for children, as well as a show and round table devoted to topical issues in this area of the fashion industry. ‘Children’s’ The topic was actively supported by brands: Teplitskaya Design, GV Galina Vasilyeva, Stasia & Stasia, Stilnyashka, Kalinka Morozov.
The social program, which has been and remains one of the important missions of Fashion Week, included two significant projects this season. One of them, competition of young designers ‘.Ru’, established by the University of Design and Technologies in order to form a professional environment of designers, as well as the creation of an international cooperation zone of the world fashion industry. And the other, integration show of NP ‘Open World’ – ‘I continue to go. Power of love’, which continued the line of information support and promoting the integration of disabled people and united the cultural, social and life -affirming concepts.
As part of the business program of fashion week in Moscow, round tables, lectures and master classes were held in Moscow. This season, the organizers of the business program were the Ministry of Industry and Trade of the Russian Federation, Fashion Consulting Group and Modahse – Center – Center – Center ‘Management and communication in the fashion industry’ NIU HSE and On-Line Houzz interior design platform.ru.
The Show-Rums zone provided expanded opportunities for the secular public and professionals this season. The trend has gained popularity recently ‘SEE- Now-Buy’ caused a significant increase in requests from designers to professional show.